Top 100 Agents' Tips: Seven top producers discuss strategies for navigating today's real estate markets and for staying connected with customers. Remind past clients that you're there to help; give good customer service and support the community; hone your skills in one area, and schedule your time wisely.
Face-to-Face Selling: Real estate veteran Art Bodman is a salesman, and he knows the key to sales is getting belly to belly with clients. Learn how he balances technology demands with the "real estate gene" that compels him to stay connected with clients in person.
Work the House, Not the Buyer: Real estate coach Darryl Davis shows you how to show fewer houses but make more sales. In any grouping of listings, he says, a handful are better than the rest. He calls these standouts the Shiny Penny List. When working with buyers, focus on showing these listings. If buyers don’t show interest in any of these properties, they may not be ready to purchase.
Pay-Per-Click Advertising: Internet marketing guru Susan Sweeney presents a strategy for generating traffic for your Web site through search engines such as Google and Yahoo. This type of advertising drives targeted customers to your site. Sweeney helps you develop a bidding strategy that provides the best return on your investment.
The Five W’s of Facebook: Social media expert Brad Hanks tells you why you should be using Facebook – the world’s No. 1 social networking site. With more than 200 million users, the site can be a business-builder for you as well as a social site. Your clients – past, present and future – are on the site, and so is your competition. If you wait too long to join them, you’ll be far behind the curve, Hanks says.
Catch Up! Consumers Demanding Green: Associates Curtis Hall, Henry Moulin and Connie Giddings discuss the increasing prominence of environmental awareness among consumers. In recent surveys, 70 percent of homebuyers said they'd be inclined to purchase a home with green features, and 90 percent indicated they were concerned about energy bills.
Educate the Seller: Trainer Cheryl Fairbanks and Associate Lois Bradbury discuss why to stay in constant communication with homesellers. You should send them regular written reports with information about new listings and homes recently sold in the area. The listing agreement should have a provision regarding a time frame for a price reduction. It's reasonable to begin talking about a reduction after a month, they say.
Protecting Your Client: Trainer Frank Dickens discusses the importance of making sure your clients receive appropriate advice in a short sale or foreclosure situation.
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